The Greeting Card
Reduce waste and help save the planet
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Behind the idea
The big idea behind our project
It wasn’t that long ago when taking your own cup to your local coffee shop seemed a bit – well – stingy.
Or asking a shop owner to fill up your water bottle for free was seen as cheeky.
Or when we were embarrassed to admit that our ‘new’ bedside table had been dragged from a skip down the road and upcycled using some eggshell paint and a roller.
Luckily for the environment - and our purses - those days are long gone. Now we’re all into reusing, recycling and repurposing.
So then we thought - why don’t we do the same with cards? In the UK we send over 900 million cards a year. Yep, 900 million. (And that doesn’t even include boxes of Christmas cards.) Think of the ink and the dyes and the paper and the packaging and the glue that’s needed for 900 million cards. And then there’s the fuel and the energy needed for manufacturing and distribution too.
So how many trees does it take to make all those cards?
Over 30,000 trees are felled, so we can wish someone happy birthday. We think that’s too many.
So we came up with The Greeting Card Recycle Project and designed a pack that gives you everything you need to recycle a minimum of 15 greeting cards.